Leadership

Alex Goodall is a seasoned renewables entrepreneur and the visionary Founder & CEO of Xela Energy (formerly Clean Energy Capital). With over 15 years in the clean energy sector, Alex has founded, scaled, and successfully exited two renewable businesses - both acquired by global leaders SunEdison and Statkraft. A proven innovator in the decentralised energy sector, Alex blends commercial acumen with deep industry expertise across utility-scale and distributed generation. ... He has launched several first-of-their-kind business models, including private-wire and off-balance-sheet frameworks that have helped unlock institutional capital for the sector, delivering critical energy infrastructure and helping lay the foundations for the UK’s green transition.
As CEO of Xela Energy, Alex secured significant institutional funding from True Green Capital to support the delivery of over 750MWp of direct wire renewable infrastructure - part of a national pipeline now exceeding 5GW.Energy has since become one of the UK’s fastest-growing enterprise Independent Power Producers, delivering fully funded, technology-agnostic energy systems to blue-chip and industrial power users.
With a land-led development model, a 20+ strong specialist team, and a focus on measurable ESG outcomes, Alex is helping redefine how the UK’s largest energy users decarbonise — while improving resilience and reducing reliance on the grid.
He has been recognised as a finalist for Entrepreneur of the Year and received the Green Start-Up of the Year award in 2023.

“If our energy is unsustainable, so is our existence.”

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A corporate finance professional specialised in valuing and funding renewable energy projects since 2005. A board member of Xela Energy since late 2022, Matt brings an extensive renewables and finance network and is responsible for all financial management including debt and equity fundraisings, valuations, reporting, payroll and accounts. In his previous role, Matt was a board member and CFO at Blue Energy, a UK onshore wind investor which had ... an installed capacity of 6MW when he joined, but over the next 5 years funded (debt and equity) and built over 320MW of onshore wind. Prior to Blue Energy, Matt headed up project financing at Falck Renewables for a portfolio of c.400MW in the UK, France, and Spain. He joined Falck Renewables from the Environmental Infrastructure Advisory team at Ernst & Young where he trained as a CA in corporate finance.
Matt’s specialist skills, experience, and enthusiasm for driving investment into renewable energy infrastructure are valuable assets to the growth of Xela Energy and the sustainable energy industry as a whole.

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Since co-founding the business in 2021, Sam has implemented the systems that enabled the company to be both data-led and highly scalable, now essential to the day-to-day business operations. A seasoned real-estate professional with 16 years of experience in land acquisition, development advisory and sales management. With a background at Knight Frank, Savills and Telefonica (O2), Sam leads the development activity at Xela Energy (formerly Clean Energy Capital). This ... includes land acquisition, consenting, planning, construction, operations and maintenance. He has personally led the securitisation of our largest land deals and has established Xela Energy as a market leader in UK distributed renewable energy generation.
As COO, Sam also spearheads the high-growth hiring strategy, ensuring we have access to the best talent while fostering a positive culture.

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Amy is a dynamic leader with over 20 years of experience in transforming businesses, renowned for her innovative and strategic approach within the technology, sustainability, and data centre sectors. With a proven track record of creating new revenue streams for start-ups and driving client growth, she excels in leading multi-disciplinary teams to anticipate and address organisational needs. In her current role as Director of Data Centres at Xela Energy, ... Amy successfully leads developments that challenge and redefine renewable energy standards within the industry. A highly respected figure in the technology and data centre fields, she combines expertise in sales and marketing with a passion for sustainable technology. Her forward-thinking vision drives the integration of agile infrastructure with industry-leading design, build, and operational practices.
Amy is also a strong advocate for diversity and the advancement of women in tech. She is the creator and host of the podcast series The Female Front, which highlights the achievements of strong, successful, and determined women in business sectors traditionally dominated by men.

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Alex has extensive experience in investments and energy, with a proven track record in scaling two Independent Power Producers. He began his career with several buy-side investment roles in Canada before moving to the UK to complete his MBA. At UK Power Reserve (UKPR), he played a key role in scaling the business from 160MW to over 500MW operational, expanding its portfolio through diversification of technology and strategic acquisitions. ... This success led to UKPR’s £340m acquisition by Sembcorp Energy UK in 2018.
Most recently, at Conrad Energy, Alex led a Behind-the-Meter business unit focusing on private wire solar for large energy users. Conrad has experienced significant growth since being founded in 2017 and now boasts 83 operational sites with 983MW of capacity. Alex’s knowledge within the energy sector is invaluable to the Xela Energy team, providing overarching foresight as well as rich knowledge of the pervading factors that contribute to the issues within our industry.

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Jamie is a chartered planning and development surveyor with over a decade of experience in real estate and renewable energy development. Having successfully transacted on more than £350 million worth of real-estate assets, he has also led and advised on multiple planning applications across the UK. As Land Director at Xela Energy, Jamie oversees a team securing land for renewable energy projects. His expertise spans land acquisition, planning, and ... large-scale development management. Jamie is passionate about sustainable development, leveraging his background in affordable housing and private wire solar schemes to drive impactful projects. Jamie’s in-depth knowledge of the challenging biodiversity planning landscape lends itself well to Xela Energy’s commitment to environmentally responsible land development.

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With over 17 years of experience in the planning and development industry, Jake is a seasoned professional with a proven track record of delivering consents for complex projects. An entrepreneurial spirit, in his last role, Jake co-founded a circular economy business focused on the development of recycling projects to produce a high-grade cement replacement product from waste coal ash, a power station by-product. Here, Jake led all origination, consenting, ... land acquisition and project development functions.

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Julia Ward is a leader in renewable energy development, with deep expertise across solar, storage, and grid-scale and behind-the-meter project delivery. With over a decade of experience in UK renewables, Julia has held senior roles spanning project development, construction and operational strategy. Previous positions include Project Director at Queequeg Renewables, where she was responsible for the development of over 5GW of renewable energy projects, and Head of Solar at ... Ylem Energy where she orchestrated the delivery of their Private Wire business model. Julia originally trained as an engineer within Uniper, working across performance, operations and health and safety. A passionate advocate for diversity in energy, she is also the founder of FLISS, a mentoring charity supporting women in STEM.

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